The private family office of the Bilter Family — investing across industries since 2006.
What We Back
From early-stage startups to real estate, consumer brands to scientific breakthroughs — if the idea is strong, we want to hear it.
Startups, established companies, franchise concepts, service businesses — at any stage of development.
Products, patents, hardware, consumer goods. If you invented something the world needs, we want to see it.
Development projects, acquisitions, conversions, hospitality properties and everything in between.
Joint ventures, co-investments, fund opportunities, and structured capital partnerships.
Software, platforms, AI, biotech — technology that solves real problems at meaningful scale.
If it doesn't fit a category but you believe it's extraordinary — submit it anyway. We like surprises.
About
That's Genius is the private investment arm and family office of the Bilter Family. We operate as a holding company with interests spanning hospitality, real estate, consumer brands, and early-stage ventures.
We don't follow trends. We back founders and ideas that show genuine insight, strong fundamentals, and the potential to build something lasting.
We move quickly, think long-term, and treat every founder with the respect their vision deserves.
Submit an Idea
We review every submission personally. No middlemen, no algorithms — just a real conversation if it's a fit.